Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
by Malcolm McDonald
ISBN 13: 9780750641166
Format: Paperback (490 pages) Publisher: Heinemann Educational Publishers Published: 30 Apr 1999 Other Format: Paperback
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How Come Your Marketing Plans Aren't Working ?: The Essential Guide to Marketing Planning (If You're So Brilliant)
by Malcolm Mcdonald
ISBN 13: 9780749437268
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Apr 2002
Marketing: A complete guide in pictures
by Malcolm McDonald,Peter Morris
ISBN 13: 9780750661980
Format: Paperback (168 pages) Publisher: A Butterworth-Heinemann Title Published: 03 Jul 2004 Other Format: Paperback
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749451493
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Nov 2007
Marketing in a Nutshell: Key concepts for non-specialists
by Malcolm McDonald, Mike Meldrum
ISBN 13: 9780750681339
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 09 Jan 2007
Selling Services and Products: A Pictorial Guide for Managers
by Malcolm McDonald, Peter Morris
ISBN 13: 9780750619585
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 15 Jul 1994
The Marketing Planner (Marketing Series: Practitioner)
ISBN 13: 9780750600941
Format: Hardcover (160 pages) Publisher: Butterworth-Heinemann Ltd Published: 16 Dec 1991 Other Format: Paperback
Key Account Management: The Route to Profitable Key Supplier Status
by Malcolm McDonald, Peter Cheverton
ISBN 13: 9780749430986
Format: Paperback (256 pages) Publisher: Kogan Page Ltd Published: 01 Oct 1999
Marketing Due Diligence: Reconnecting Strategy to Share Price
by Keith Ward, Malcolm McDonald, Brian Smith
ISBN 13: 9780750667272
Format: Paperback (300 pages) Publisher: A Butterworth-Heinemann Title Published: 17 Oct 2005 Other Format: Illustrated
Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods
by Peter Cheverton
ISBN 13: 9780749433550
Format: Paperback (384 pages) Publisher: Kogan Page Published: 01 Nov 2000
Marketing Accountability: How to Measure Marketing Effectiveness
by Malcolm McDonald, Peter Mouncey
ISBN 13: 9780749453862
Format: Hardcover (400 pages) Publisher: Kogan Page Published: 03 May 2009
Pocket Guide to the Marketing Plan
by Malcolm McDonald, Peter Morris, George Parkin
ISBN 13: 9780750626422
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 06 Nov 1995